Anushka Chakraborty

Hi, I'm Anushka.

Aspiring behavioural scientist working at the intersection of strategy and economic behaviour, studying what makes people trust, choose, and change their minds.

About

MSc in Applied Psychology and Economic Behaviour at the University of Bath. I design and run experiments on how people form views and change them, most recently a study of whether multi-perspective news summaries make readers more willing to consider the other side. I have worked in brand management at The Walt Disney Company, as a pro bono consultant with 180 Degrees Consulting, and as a research apprentice evaluating agentic AI systems against behavioural criteria.

If your team is working on a problem where what people say and what they actually do do not line up, I would love to get in touch!

Professional experience

CONSULTANT180 DEGREES CONSULTING BATH

Oct 2025 – May 2026
  • Developed a differentiated brand and market positioning strategy for an edtech client, conducting audience segmentation and competitive landscape analysis to support leadership decision-making.
  • Produced market intelligence outputs across both engagements, including web scraping and dataset synthesis, to support evidence-based strategic recommendations
  • Advised a social mobility non-profit on widening access to work experience for students from underserved backgrounds by conducting community needs assessments and key informant interviews to surface structural barriers and inform strategic recommendations
  • Developed stakeholder-facing materials and structured recommendations, translating complex organisational challenges into clear, actionable narratives for client leadership teams

BRAND & FRANCHISE MANAGEMENT INTERN (OWNED MEDIA)THE WALT DISNEY COMPANY

Jun 2023 – Jun 2024
  • Monitored and optimised performance using data analysis across 50+ digital campaigns, assessing campaign effectiveness and share of voice to drive a 2% increase in impressions by FY24, contributing to pipeline and engagement reporting that informed go-to-market decisions.
  • Gained exposure to structured problem-solving, issue trees, and how external consultancy (BCG) drives business development strategy within large organisations
  • Led the transition to a new campaign booking system, reducing manual processing time by at least 2 hours per week, demonstrating project ownership and the ability to manage cross-team change

FOUNDER & HEAD OF OPERATIONSACCESS FOR EVERYONE (A4E)

May 2021 - Jan 2024
  • Owned the organisation’s full virtual events programme, planning, managing and running every event end to end from scheduling and speaker coordination through to live delivery.

RESEARCH APPRENTICEUNIVERSITY OF BATH

Oct 2025 - Ongoing
  • Conducting mixed-methods research and quantitative analysis (Excel, R) to produce evidence-based insights in collaboration with academic leads.
  • Applying behavioural science models to real-world AI-human collaboration design challenges by evaluating AI-powered tools and platforms

CHAIRCAMPUSTV (TV Station of University of Bath)

Oct 2024 – June 2025
  • Led a committee of 8 and community of 90+ members; secured £2,350 in SU funding by building external partnerships and presenting a compelling investment case
  • Grew society membership by 10% and social media impressions by 5% through strategic content planning and community outreach

Projects

Q5 Consulting Case Hackathon, Best Presenter & Best Deliverable

Apr 2026
  • Conducted live field research in London to identify a real small-business problem, then designed and presented an AI-based intervention for a legacy café brand to a judging panel.
  • Led stakeholder conversations with the owner to surface operational problems and build buy-in around AI adoption, overcoming resistance rooted in authenticity and brand-fit concerns.

Severe Weather Warning Redesign, MSc applied project, UK Met Office live brief

Feb 2026
  • Redesigned the severe weather warning matrix in response to user comprehension failures, applying COM-B analysis, choice architecture, and personalisation theory; delivered recommendations to the government client.

Youth Online Safety Regulation, MSc applied policy project

Mar 2026
  • Evaluated Australia's under-16 social media regulations and produced behaviourally informed recommendations for a UK approach using COM-B, PESTLE, and the EAST framework.

Technical skills

Education

University of Bath

Bath, United Kingdom

MSc Applied Psychology and Economic Behaviour

Sep 2025 - Sep 2026
  • Dissertation: multi-perspective news summaries to reduce affective polarisation in the UK public; preliminary field results show 69% higher newsletter open rates for balanced coverage.

University of Bath

Bath, United Kingdom

BSc (Hons) Psychology, 2:1

Oct 2021 - Jul 2025
  • CLT Student Champion (Centre for Learning & Teaching). Chancellor's Scholarship for International Students.

Certifications