Writing

Short pieces on behavioural science in practice.

Heatwaves may not just be an environmental problem, but also a behavioural one

Heat lowers the threshold for aggression rather than creating it. Cities that were never built for heat have nothing absorbing the impact.

When warning everyone is the same as warning no one

A COM-B diagnosis of warning fatigue in a UK Met Office brief, and why simplification and personalisation solve different problems.

How to use behavioural science to scale businesses via enhanced AI adoption

Transformations fail on the human system, not the technology. What a COM-B diagnosis of low AI uptake actually looks like.